Coco's Rooms, was born from Cosimo&Angelo's decades of professional experience in the tourism and hotel sector. Working around Europe, they have been able to study and compare the different models of receptivity put in place and the complexity of the relationship between user and offer, a complexity increasingly marked by the enormous expansion, in number and origin, of customers. Coco's Rooms is the result of this comparative study, which takes up the Mediterranean conception of the traveler as guest. Hospitality understood as ξενία (xenía), based on the rule of respect: respect of the host toward the guest, respect of the guest toward the host. The guest is provided not with a bed but with a home, with all those small domestic comforts that then make a qualitative difference. Coco's Rooms therefore completely overturns the view of the traveler as a customer, destined to receive a range of services in relation to his or her spending capacity, replacing it with the idea of the Guest as a temporary member of the community even when staying for only one night, even when the Coco's Rooms is but a mere stop on the journey along the way.